The best day and time to launch your product
👉 Geography & Time zone - If you're targeting a global market, it's very important to take into account different time zones. Launching at a time that serves multiple regions can maximize your product's exposure and reach a broader audience. But if it's a specific region release, use the best possible active time of that region to launch.
👉 Weekdays or holidays? - Lots of people launch on holidays. I would even say most. Launching during weekdays may provide better visibility to professionals and businesses, and weekends can attract a broader range of users who have more leisure time to explore new products. It all boils down to the nature of your product. Is it business oriented or end consumer based?
👉 Morning vs afternoon vs evenings - Generally speaking, morning and evenings are the peak times. Afternoon is the dip, and only few people check their emails, messages during afternoon as they're settled into their workflows. So, if you ask me when I would launch my product? Morning it is! Well, launching in the morning allows for more extended exposure throughout the day, giving the product full day to generate buzz and traction.
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