How to get your startup featured in tech news
How to pitch to tech publications
This is the moment when you can catch the attention of the news publication. As we previously mentioned, we receive up to 50+ press releases a day, so due to time constraints we will be filtering through your emails quickly to find the next big story.
Do’s
- Tech media is competitive, so we often won’t report if the story has already been covered by another publication. Send out the news around 1 week in advance, or offer an exclusive.
- Choose the publications/journalists you reach out to wisely, and craft a personalised email to each one, highlighting if they covered your startup or sector before.
- Send out the news in the morning, rather than the afternoon. Think about the story/mission of the startup and the industry status, presenting the news in this context.
- Make yourself stand out by showing numbers (if you’re early stage, focus on growth %), prominent names/stars that are somehow involved, as well as your social impact.
- Try sending the press release yourself as the CEO of your company. Journalists sometimes prefer to talk directly to the source rather than to PR agencies.